Publicis Groupe Acquires Nemos

Publicis Groupe has acquired Nemos, a Zurich-based digital agency in interactive communication. The agency will be integrated into Publicis Modem Switzerland and Nemos will be aligned with Publicis Modem, the digital branch of the Publicis Worldwide global network. 

Founded in 2002, says Publicis, Nemos is one of Switzerland’s leading multimedia and flash programming agencies. Employing just 10 digital professionals, Nemos’ client list includes companies such as Carlsberg, Movenpick, and Condor Films. 

Through this acquisition Publicis Modem believes that it has become Switzerland’s leading digital experience agency offering the full range of digital marketing and communication services. They include conceptual and creative, web site development, social network and media marketing, and mobile marketing. 

Pascal Urscheler, former CEO of Nemos and Marion Marxer, former senior brand director of Publicis in Zurich will co-lead the new Publicis Modem Switzerland. They will report to Freddy Collioud, president of Publicis Switzerland. 

The Publicis Modem digital network recently expanded into Korea through the acquisition of Portfolio in 2008. Publicis Modem currently employs approximately 1,200 and has 40 offices around the world, according to the company. 

Last year November, Publicis Groupe had acquired the Sao Paulo-based (Brazil) digital agency, Tribal. The acquired entity was supposed to work with the Groupe’s interactive and digital marketing arm, Digitas.  

Also last year, Publicis had agreed to acquire the Performics search marketing business from Google. The acquisition aimed to strengthen Publicis’ search capabilities and particularly the VivaKi Nerve Center, which leverages the collective scale of Digitas, Starcom-MediaVest, Denuo, and Zenith-Optimedia to offer marketing platforms to businesses.

Thus, the shopping continues.