msmsMySpace social network has decided to support Microsoft Windows Mobile and Microsoft Silverlight. The new MySpace mobile application, available this summer, will run on Windows phones and utilize Silverlight, Microsoft’s free browser plug-in for rich Internet application (RIA) experiences, into the MySpace Open Platform.

MySpace has also announced a MySpaceID implementation, currently in limited testing on the new Yahoo! homepage. The MySpace application is one of several new “Apps” Yahoo! recently began testing. It’ll enable users to check-in and keep up to date with the information and other people.

“We are pleased to bring MySpace users the benefits and flexibility of Microsoft’s platforms,” said Aber Whitcomb, chief technology officer of MySpace. “Our relationship enables app developers to use Silverlight to create engaging MySpace apps and allows Windows Mobile users to have a more personal MySpace experience on their phone.”

In another case of mobile-social network convergence, a cross-platform mobile instant messaging provider, SHAPE Services, is ready to support Facebook chat and avatars in its IM+ messenger for BlackBerry smartphones.

And Friendster, a leading social network in Asia, has launched support for users in the Philippines and abroad to send and receive money on Friendster. Globe Telecom will partner Friendster for money transfer through its subsidiary G-Xchange (GXI) and their GCASH mobile commerce platform.

Now, social networking is drawing new users into the mobile Web. In November, 34% of mobile phone owners in Western Europe who visited social networking sites accessed social media exclusive of all other mobile Web content, reports comScore.       

The MySpace-Microsoft collaboration is aimed to offer MySpace for Windows Mobile application which will be available for download later this summer. The application is fully optimized with a user-friendly interface and will deliver rich content and data to MySpace users on the go. 

It integrates MySpace’s main social features and functionality with the Windows operating system to provide access to the community in a way that’s familiar to the Windows Mobile user.

“Talking to family, sending pictures and connecting with long-lost friends is important to our customers, and we are giving them the option to do that on the go by teaming up with MySpace,” said Stephanie Ferguson, general manager Business Experiences Team, in the Mobile Communications Business at Microsoft Corp.

The MySpace application will be available on Windows Mobile 6.1 phones later this summer and then in the fall of 2009 through the Windows Marketplace for Mobile, directly through phones, and the Web.

LG will preload the MySpace application on its Windows phones, allowing users to gain real-time access to their global MySpace network. The new Windows phones are expected to be available in the second half of 2009.

The introduction of Silverlight into the MySpace Open Platform will allow MySpace developers more freedom and flexibility to design OpenSocial applications using the tools and technology they want. Silverlight and the MySpace Open Platform will enable developers to rapidly create and deliver MySpace applications with a custom look and feel through the flexible skinning of controls and data.

Microsoft and MySpace have released an Open Source kit to make it easy to develop OpenSocial applications using Silverlight that run on the MySpace Open Platform.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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