Click Fraud Stats

Clicks that Cheat
Here’s a warning for those online advertisers who trust pay-per-click (PPC) form of advertising. You know, the industry click fraud rate holds at a scary 16.2%. And traffic from botnets was responsible for more than 25% of all click fraud traffic. This is revealed by Click Forensics, a company providing click fraud prevention solutions, while releasing industry’s PPC fraud figures for the second quarter 2008 from an independent click fraud reporting service – the Click Fraud Index…Full Article