Sony RollySony Rolls Out Rolly
Don’t stay agape if you’re told your audio player will dance when it plays music. Wanna try it? Here comes Sony’s Rolly, which hits the U.S. store shelves today. The entertainment player is a palm-sized, egg-shaped device that rolls and spins like it’s dancing to the music. It’s based on Sony’s portable audio technology and artificial intelligence concepts to offer music, motion, and fun to consumers.

So what it offers to music lovers? Here’s what Sony has to say:

Sound
Rolly features 180-degree, horizontally opposed stereo speakers. As a result, listeners can enjoy high quality sound from nearly anywhere in the room. Sound reverberates from the surface the device is placed on, whether on a desk or on the floor. With a digital amp for high sound quality and speakers with neodymium magnets, powerful audio performance is delivered from the compact unit.

Music
With built-in robotic technologies, the device is designed to move its small arms, shoulders and wheels-six moving parts-to the beat of the music. With about 700 colors in its repertoire, lighting adds to the impact of the motion. The Rolly device comes with choreography for three songs: “Also Sprach Zarathustra” (theme from “2001 – A Space Odyssey”), Avril Lavigne’s “Girlfriend” and Earth Wind and Fire’s “Boogie Wonderland.” It can be powered up to play music and dance immediately right out of the box. Two additional tracks have been included to demonstrate how motion can be integrated into the listening experience.

Choreographer
To choreograph an original routine, the unit comes with Rolly Choreographer software. Motions can either be created automatically by the software for a specific song, or for a creative twist, you can create customized choreography for your favorite music. Once choreography has been created, the software simulates how the device will move so you can preview the dance moves on a PC before transferring the routine to the unit. After creating original dance routine programs, users can share choreography with others in the Rolly Go forum. Using the choreographer software, motion files can be uploaded or downloaded online from this site. Found at www.sonystyle.com/rolly, you can click on the Rolly Go icon to access the community and see what others have created.

Motion
The device’s cable-less design lets it move freely on smooth surfaces. It’s easy to change songs or control the volume by turning the wheels while the unit is on a surface or holding it in your hand. Shaking the device switches its music play to shuffle mode. The player also contains Bluetooth technology for wirelessly streaming music from a compatible PC or mobile phone.

Memory
With 2GB flash memory, the player can store up to 520 songs for songs of an average of four minutes in length at 128kbps in the MP3 format. The battery life allows up to five hours of music playback and up to four hours of music and motion together on a single charge. The player supports non-secure AAC and MP3 formats.

Dance Off
Sony’s Rolly entertainment player and Grammy-nominated R&B singer/dancer, Omarion, have teamed up for a dance off between man and machine. Omarion is known for his dance style and choreography that blends popping, locking, waving and break dance movement.  Sony says that consumers will soon be able to watch a dance off between the device and Omarion at www.sony.com/rolly.

Wanna buy it? The Rolly device comes in black and white and is available online at www.sonystyle.com/rolly  and at Sony Style stores for about $400.

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About Rakesh Raman

Have extensive editorial, content management, and integrated communications experience and have worked as a senior tech journalist, analyst, and columnist with different newspapers, magazines, and Web/online properties in India.

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