Bollywood in Cyber Space

No Line Please, it’s Online
Despite its traditional roots and archaic production systems, Indian film fraternity is striving to fly in the cyber space by embracing – slowly but steadily – technology solutions. Adoption of online culture is among the steps toward transformation.

Cinema lovers – particularly the Indian diaspora – can have another option to see their favorite Bollywood flicks, as TinselVision, a Tinsel Cinema online service, has announced Saturday that it’ll release UTV’s theatrical titles at www.tinselvision.com.

While the movies would include Swades, Chup Chup Ke, Life in a Metro, Taxi No. 9211, and others, they’ll be available for free streaming in high definition, and on pay-per-view basis.

TinselVision says that over 90% of its audience comes from the US, UK, Canada, UAE, and India, and it has planned to launch a community companion site, ChannelMine in June. TinselVision licenses content from News Corporation’s Star TV, Zoom TV, Yash Raj Films, Shemaroo, UTV, B4U Music, B4U Networks, and Zee TV, among others to be announced this month.

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