Google Leads the Online Bunch; Other Gainers: Job, Career, TV Sites
In its monthly analysis of U.S. consumer activity at the top online properties for April 2008, web measurement firm comScore lists Google Sites at No. 1 with over 141 million visitors. Released yesterday, the comScore findings - based on data from the comScore Media Metrix service - reveal that content categories showing gains in April included job search, career resources, and television sites.

After Google, Yahoo! Sites ranked second with 140.6 million visitors, followed by Microsoft Sites with 121.2 million visitors. Superpages.com Network and CareerBuilder LLC both jumped eight spots in the ranking to positions 18 and 30, respectively.

Americans racing to file their taxes by April 15 propelled gains at several tax-related sites. IRS.gov grew 35% to 23.4 million visitors, ranking as one of the top-gaining properties for the month. Intuit rose 11% to 13.3 million visitors, while TaxACT drew 5.2 million visitors and H&R Block attracted 4.2 million visitors.

Job search and career resource sites both experienced gains in April, as impending college graduations and an uncertain economy had Americans taking steps to control their careers. The job search category grew 5% to reach 17.2 million visitors, led by gains at Indeed.com Job Search (up 10% to 4.7 million visitors), SimplyHired.com Sites (up 29% to 3 million visitors), and AOL Find a Job by CareerBuilder.com Job Search (up 22% to 1.4 million visitors). The career resources category saw a 3% increase during the month to 44 million visitors, led by CareerBuilder LLC with 23.9 million visitors.

With the writers strike resolved, many television shows finally returned to the airwaves in April with new episodes, causing the TV category to increase 4% to 93.2 million visitors. Yahoo! TV led the category with 15.6 million visitors, a 38% jump versus the previous month, followed by AOL Television with 12.5 million visitors and MySpace TV with 12 million visitors. Significant gains were also achieved by MSN TV (up 21% to 11.7 million visitors) and ABC.com (up 18% to 9 million visitors).

The data covers home, work, and university locations in the U.S.

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