Viral Marketing

Go viral if you dare
Surfer’s pain, marketer’s pride! Viral fever is causing much misery in cyberspace. Marketers, you see, believe that nothing beats “viral marketing”, especially online viral videos. You can reach out to millions of global consumers by spending just some chump change. More and more companies around the world are taking to the idea.

Viral videos are small ad-like movie clips created by vendors and uploaded on free video-sharing sites like YouTube, ViralVideos, MTV’s Spike and a host of others. The videos could be for anything—to sell MacBook Air via a parody or to propagate Obama’s views on race and politics. And yeah, it could even be the latest mango chutney being churned out in the neighbourhood. This “viral infection” is also spread via mobile phone-based video sharing by consumers who create or receive such clips on their handsets…Full Article