Clueless in cyberspace
For all the ballyhooing, the online media market in India remains in deep hibernation. Agreed, data can be misleading at times, but in the case of Indian web properties, the conclusion is clear. Today, there are over 150 million online sites in the world, catering to some one billion surfers. Of this, an estimated 100,000 content and corporate sites are run from India. None of them figures in the global top slots.
According to the Web info tracker Alexa, an Amazon.com company, none is in the top 100, though local versions of international properties like Yahoo, Google and Orkut hog the limelight. And estimates suggest that over 90% of all global Internet ad revenues (estimated at $30 billion, which is a 6% share of the global ad pie for 2007) go to these 100 sites, which are mostly news services or user-generated content sites (including social networks). The top 50 sites, according to Interactive Advertising Bureau and PricewaterhouseCoopers , bagged about 90% of the online ad money in the second half of last year. And during this period, the top 10 sites got a staggering 70% of the money…Full Article
