Mobile TV, Video Ad Services
GoldSpot Media, Denuo Target Ad Business
GoldSpot Media has said today it is joining hands with Denuo to closely study the behavior of mobile consumers and to promote its current and future mobile TV and video advertising offerings.
GoldSpot Media’s ad-insertion solution adapts the inventory and revenue-sharing business models used for TV and optimizes them for personal mobile communications platforms.
The solution enables personalized, interactive ad insertion and replacement in rebroadcast TV content as well as short clips over 3G communication networks. By leveraging Denuo’s knowledge of the mobile consumers’ preferences and buying process, GoldSpot Media wants to enhance its offerings to meet the mobile television and video average revenue per user (ARPU) projections of mobile service providers around the world.
GoldSpot Media offers ad-insertion solutions for mobile TV and video. And Denuo is the media futures unit of Publicis Groupe, S.A. that deals in digital and online advertising, media consulting, and healthcare communications.
